With the right approach, anything is possible.
Inspired by Atticus Finch, one of the great heroes of literary history.
He is, honest, intelligent and able to see things from the other person’s point of view. He embodies everything we stand for and believe in as people and as researchers, so it was an obvious choice when choosing a name for our business.
"If you can learn a simple trick, Scout, you’ll get along a lot better with all kinds of folks. You never really understand a person until you consider things from his point of view, until you climb inside of his skin and walk around in it"
Atticus Finch from To Kill A Mockingbird, by Harper Lee
We love our work - what could be better than being faced with complex problems, talking to all kinds of people, engaging with business challenges, and across many different sectors - there is infinite variety and never a dull moment!
But we know we are only ever as good as our last project, so we have to strive for the best every time. We can only do this because we have developed a way of working that enables us to be flexible, nimble, working when and where we need to, free from the confines of a 9-5, but also fitting a demanding role around family and social lives, so that we stay healthy, centered and full of enthusiasm.
We take an immensely personal approach - asking ourselves the same question each time: What would we do if it were our money, our job, our business on the line? By doing this you get way more than a research supplier, you get a team ready to share the challenges and help you and your business achieve your goals.
We understand the emerging trends in research and stay at the forefront, as a matter of course using new media or social networking, as well as traditional methods, to achieve rich, compelling insight.
In ourselves, we are a great resource for creativity and insight – we are all out and about, all the time, talking to people of all ages, from all walks of life. From this we can add a wider perspective and overlay research findings with broader social and market trends.
Every project presents a challenge, often comprising multi-faceted objectives. And this is why we love what we do – it tests every skill we have, and it matters deeply to us to get it right every time.
We are strategic thinkers and never just tell you how many people said x, y or z. We work closely with you to delight and surprise with the scope, intelligence and creativity of our work.