James has 5 years experience in qualitative research. After starting his career in Research in early 2015, he has quickly established himself as a creative and talented researcher, working across a wide range of projects, sectors and respondent types – from school leavers to retirees, financial services to publishing.
James is capable of running all aspects of qualitative research, from proposal to presentation, account management to moderating groups and depths. James can draw on his experience and knowledge to design research that goes beyond the obvious to the heart of consumer behaviour and decision making, creating a situation that unlocks real insight.
James is very passionate about new methodologies that uncover deeper insights and help avoid biased responses, and has recently supported in the development of a mobile ethnography app, which he subsequently went on to use to understand the views, motivations and experiences of Millennials. James managed the project, moderated, interpreted and analysed the findings, and has been sharing the insight with numerous organisations over the last year. A summary of our work can be found here: http://atticusresearch.co.uk/?p=377
James is a natural and instinctive moderator, with a warm personality, and respondents feel comfortable sharing their views and opinions. He is able to empathise with consumers and tease out their deeper, emotional responses to the brands, products and services they experience, while maintaining a clear view of the clients strategic objectives.
Undertaking a Business degree, while working full time at Atticus, has allowed James to use this expertise and knowledge in his work, to ensure the business always has business application in mind, and that our recommendations provide both ROI and a competitive advantage for our clients.
He has the ability to translate research findings and observations into powerful insights, stories and strategic brand and business recommendations that have been used to drive significant change within client organisations.
In James’ time within the industry, he has enjoyed success as a practitioner, presenting to blue-chip clients at board level and giving a paper on research with young people at the MRS youth and kids conference in early 2016. He has consecutively won Apprentice of the Year in 2016, 17 and 18, and was also shortlisted for the MRS ‘Newcomer of the Year’ award in 2016, for his work within the industry.
James also completed the AQR moderating skills course in 2016, providing him with a good grounding in both theory and practice, and developed his understanding of enabling and projective techniques.
I am passionate about connecting students with employers and regularly speak, volunteer, or setup work experience projects for college students, helping to provide real-world experience and entrepreneurial practice.
In my spare time, I’m generally found out outside running in the hills or trying to tick another country off my bucket list.