James Diggle

Head of fieldwork 

I have over 10 years experience working in qualitative fieldwork and was previously an Associate Director at Criteria Fieldwork.

Experience and good judgement in field counts. I know the do’s and don’t when recruiting almost any audience you can think of, for all research methodologies and in any area of the country. I don’t specialise, but areas of expertise include sourcing enthusiastic FMCG consumers, B2B professionals, respondents from niche social backgrounds, leading edge thought leaders and medical pro

As a senior manager at a large fieldwork agency I helped develop the industry’s most advanced solutions to fieldwork management issues. Core areas of expertise include advanced technological (offline and online) solutions to drive productivity, organisation and quality in p
roject management, the latest techniques for robust recruitment quality control and how to take advantage of emerging recruitment techniques.

I am a longstanding member of the AQR and MRS and presented a paper at the last AQR Conference. I have been involved in the consultation stages for the proposed Recruiter Accreditation Scheme and am lucky enough to have a broad outlook on the industry from attending research conferences for over a decade.