What Our Clients Are Saying
“We worked with Atticus on a project to help us understand how our communications contributed to our customers’ holiday experience – and how we can use our communications to enhance that experience. The mobile ethnography approach meant that we could not only get feedback from our customers, but see the emotional responses to the tasks we were setting them which was invaluable in understanding our customers’ needs.
You have been so wonderful to work with, nothing has been too much trouble and you are both always so positive and enthusiastic throughout the process! I couldn’t have been happier to work with you all on this exciting project and am delighted that we get to do it all again in a few months!”
“Matt and James blew us away with the recent Visit Norwich mobile ethnography study.
We were keen to explore an innovative technique that gave us rich insights into UK city breaks and perceptions of Norwich. We achieved all this and more with the research. So much so that we could use the films in key stakeholder meetings to share authentic feedback from visitors and non-visitors. This was incredibly valuable in gaining support for our key projects.
The care which they took was incredibly helpful. We now have absolute clarity, borne out of traveller insights to improve our offer, user experience and brand strategy.
We highly recommend Atticus and look forward to working with them again.”
“Thank you for all your hard work on this project. Your dedication to the cause and absolute expertise has been totally invaluable. I really believe this piece of work is going to set DK’s travel guide business up for years to come.”
“Matt and the team at Atticus have provided an excellent evaluation framework and analysis for an experimental UK-wide professional development programme. The methodology has allowed us to measure both personal and skills development over two iterations of the programme as well as organisational impact. Working with Atticus has meant we can tweak the programme whilst delivering it as well as demonstrate our learning to funders. We have secured further funding to grow the programme year on year and this has been helped greatly by our partnership with Atticus.”
“I would highly recommend working with Matt and James from Atticus on their Mobile Ethnography offering. This relatively new methodology enabled us as an institution to really grasp an understanding of student’s emotive behaviour when applying for Higher Education, which is difficult to gain from more traditional methodologies. The insight from this research has proved to be invaluable in supporting departmental strategies, resulting in positive outcomes for the institution as a whole.”
“The approach Atticus Research took to our youth research project using Indeemo was hugely refreshing, allowing us to elicit some really fascinating insight in the most genuine manner from an audience who are used to engaging and communicating in this way. There is nothing quite like hearing the thoughts directly from the respondents themselves, and we found the video output hugely compelling, providing us with extremely rich actionable insight.”
Working with Atticus has allowed us to make considerable progress in improving our marketing of current courses and testing new programmes. We’ve found their approach perfectly tailored to our needs and have received incredibly valuable data as a result. We’d recommend their services to any type of business looking to gain a better understanding of their market.
“Working with Atticus was a delight from start to finish – from advice on framing our research questions to the final debrief. They were excellent value – thoughtful, clear and challenged us in the sort of helpful, productive and courteous way you really want from market research”.
“Thoughtful, insightful and often inspired, I know that when I work with Atticus I am going to get extra value out of my project. Matt is one of the best qualitative researchers I have ever worked with. His passion for making research count leads to creative approaches that always deliver practical outcomes.”
“Atticus are fantastic to work with – responsive, enthusiastic and authoritative in their technical expertise – and have become a truely trusted research partner.”
“I always look forward to working with Atticus. They maintain a consistently high standard both in the energy and rigour of their work, and also in the elegance of their thinking – helping me see the customer’s world more deeply and clearly.”
“The research conducted by Atticus helped challenge a number of our assumptions and resulted in changes to our product development that resulted in a proposition much more closely aligned with our customers’ needs and expectations.”
“Atticus have conducted a number of studies for us here at LexisNexis. Their work has allowed us to understand how our highly specialised and technical customers conduct many of their everyday tasks therefore, enabling us to optimise new products we want to bring to market. Atticus’ recent work gave us great insight into how our content and navigation should be labelled and structured, a piece of work that will have longitudinal value and influence as we move into future developments.”
“The team at Atticus continually provide us with robust and thorough insight into our customers in a professional and friendly manner. They have a great understanding of our products, our customers and how we work; and always produce useful and easy to understand results.”