Our business model is founded on the principle of allowing and space for good ideas and good thinking.


The Atticus Way


Creating the situation that unlocks real insight. Enabling consumers to articulate the complex responses they have in relation to the products, services, and brands in their lives.


Strategy and planning

Turning insights into actionable recommendations so you and your colleagues know exactly what to do in order to achieves your business objectives.


Behavioural Economics

When we identify the biases or shortcuts people are using in their decision making, we are in a far more powerful position to make that customer journey better, and support the decision making process.





How we work with you

We have high standards. We never cut corners. We only take on what we can comfortably manage.  This frees us up to spend the time and go that extra mile for our clients.


This gives us time to develop ideas and our researchers the opportunity to grow and develop their skills – immersing themselves in the markets they are researching, viewing the insights in context of the wider world. 

We don’t have timesheets or sales targets and this frees us up to go beyond the brief and add real value.

We work closely with our clients – more as partners, there to offer support and guidance beyond the research project – building excellent working relationships over time – our first clients are still our biggest clients. 





Only by trying something new, can you transform your thinking.

We are constantly exploring new ways of 'living with' people to ensure that we fully understand the context in which they experience choice and decision making. 

Ready to have a chat?