Why Atticus?


We take an immensely personal approach - asking ourselves the same question each time: What would we do if it were our money, our job, our business on the line?  By doing this you get way more than a research supplier, you get a team ready to share the challenges and help you and your business achieve your goals.

We understand the emerging trends in research and stay at the forefront, as a matter of course using new media or social networking, as well as traditional methods, to achieve rich, compelling insight.

In ourselves, we are a great resource for creativity and insight – we are all out and about, all the time, talking to people of all ages, from all walks of life. From this we can add a wider perspective and overlay research findings with broader social and market trends.

Every project presents a challenge, often comprising multi-faceted objectives. And this is why we love what we do – it tests every skill we have, and it matters deeply to us to get it right every time.


We are strategic thinkers and never just tell you how many people said x, y or z. We work closely with you to delight and surprise with the scope, intelligence and creativity of our work.


Atticus is an ideas business

 

Capturing consumer insight is just one part of what we do.  We use what people tell us about your brand, product or service, to develop ideas, be a driver for change and give you the edge. 

Market research that delivers a return on investment.

 

 

 

 

 

 

Our job is to create the situation that unlocks insight 

Drawing on our experience to design research that goes beyond the obvious to the heart of consumer behaviour and decision making

What Our Clients Have To Say

“We worked with Atticus on a project to help us understand how our communications contributed to our customers’ holiday experience – and how we can use our communications to enhance that experience. The mobile ethnography approach meant that we could not only get feedback from our customers, but see the emotional responses to the tasks we were setting them which was invaluable in understanding our customers’ needs.

You have been so wonderful to work with, nothing has been too much trouble and you are both always so positive and enthusiastic throughout the process! I couldn’t have been happier to work with you all on this exciting project and am delighted that we get to do it all again in a few months!”

Victoria Cole CRM and Insights Manager, Original Cottages Family

“I would highly recommend working with Matt and James from Atticus on their Mobile Ethnography offering. This relatively new methodology enabled us as an institution to really grasp an understanding of student’s emotive behaviour when applying for Higher Education, which is difficult to gain from more traditional methodologies. The insight from this research has proved to be invaluable in supporting departmental strategies, resulting in positive outcomes for the institution as a whole.”

Lucy Finnie Admissions, Recruitment and Marketing, UEA

“Matt and James blew us away with the recent Visit Norwich mobile ethnography study.

We were keen to explore an innovative technique that gave us rich insights into UK city breaks and perceptions of Norwich. We achieved all this and more with the research. So much so that we could use the films in key stakeholder meetings to share authentic feedback from visitors and non-visitors. This was incredibly valuable in gaining support for our key projects.

The care which they took was incredibly helpful. We now have absolute clarity, borne out of traveller insights to improve our offer, user experience and brand strategy.

We highly recommend Atticus and look forward to working with them again.”

Caroline Mayers Head of Marketing, VisitNorwich, Norwich Business Improvement District

“Matt and the team at Atticus have provided an excellent evaluation framework and analysis for an experimental UK-wide professional development programme. The methodology has allowed us to measure both personal and skills development over two iterations of the programme as well as organisational impact. Working with Atticus has meant we can tweak the programme whilst delivering it as well as demonstrate our learning to funders. We have secured further funding to grow the programme year on year and this has been helped greatly by our partnership with Atticus.”

Jessica Turtle Project Manager, Museums Association

“The approach Atticus Research took to our youth research project using Indeemo was hugely refreshing, allowing us to elicit some really fascinating insight in the most genuine manner from an audience who are used to engaging and communicating in this way. There is nothing quite like hearing the thoughts directly from the respondents themselves, and we found the video output hugely compelling, providing us with extremely rich actionable insight.”

Stuart Greenacre Research Analyst, CITB

“Working with Atticus was a delight from start to finish – from advice on framing our research questions to the final debrief. They were excellent value – thoughtful, clear and challenged us in the sort of helpful, productive and courteous way you really want from market research”. 

Alice Bell Director of communications, 10:10

“Thank you for all your hard work on this project. Your dedication to the cause and absolute expertise has been totally invaluable. I really believe this piece of work is going to set DK’s travel guide business up for years to come.”

Georgina Dee Publishing Director, Dorling Kindersley

Working with Atticus has allowed us to make considerable progress in improving our marketing of current courses and testing new programmes. We’ve found their approach perfectly tailored to our needs and have received incredibly valuable data as a result. We’d recommend their services to any type of business looking to gain a better understanding of their market.

Mark Hitchcock Marketing Manager, UEA

“Atticus are fantastic to work with – responsive, enthusiastic and authoritative in their technical expertise – and have become a truely trusted research partner.”

Shuba Krishnan SENIOR RESEARCH & INSIGHT MANAGER AT CENTRAL OFFICE FOR INFORMATION (COI)

“Thoughtful, insightful and often inspired, I know that when I work with Atticus I am going to get extra value out of my project. Matt is one of the best qualitative researchers I have ever worked with. His passion for making research count leads to creative approaches that always deliver practical outcomes.”

Anne Tansley-Thomas CONSULTATION AND COMMUNITY RELATIONS OFFICER, NORFOLK COUNTY COUNCIL

“I always look forward to working with Atticus. They maintain a consistently high standard both in the energy and rigour of their work, and also in the elegance of their thinking – helping me see the customer’s world more deeply and clearly.”

Tom Wood Partner, Foolproof Group

“The research conducted by Atticus helped challenge a number of our assumptions and resulted in changes to our product development that resulted in a proposition much more closely aligned with our customers’ needs and expectations.”

Anthony Payne Marketing Manager, Vanquis Bank

“Atticus have conducted a number of studies for us here at LexisNexis. Their work has allowed us to understand how our highly specialised and technical customers conduct many of their everyday tasks therefore, enabling us to optimise new products we want to bring to market. Atticus’ recent work gave us great insight into how our content and navigation should be labelled and structured, a piece of work that will have longitudinal value and influence as we move into future developments.”

Amanda Roach Consulting UX Researcher – Design & Usability (LNI)

“The team at Atticus continually provide us with robust and thorough insight into our customers in a professional and friendly manner. They have a great understanding of our products, our customers and how we work; and always produce useful and easy to understand results.”

Sarah Durrant Marketing Executive, Vanquis Bank

 

 

 

Our business model is founded on the principle of allowing time and space for good ideas and good thinking

You put your faith in us, and we put ourselves in your shoes and never deliver less than the best.

 

Our recent work with the FCA

Revealing consumer perceptions and usage of overdrafts that supported a change in policy in the UK.  

Click here to find out more about our approach and the insights

 

 

 

 

Digital Ethnography 

We are constantly exploring new ways of 'living with' people to ensure that we fully understand the context in which they experience choice and decision-making, and bringing our clients ever closer to their customers....

 

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